Posted on June 17, 2021
If, like me, you are a Leeds start-up company then you know that creating awareness of you and your business isn’t easy. Advertising is expensive, social media is time consuming and cold calling and mail outs take both time and money. The dream is an evergreen ad that creates awareness of your brand, that you pay for once and that won’t disappear after a short amount of time. That’s why advertising on a podcast, a format that can reach large audiences from one place, is so advantageous. Getting your business and product endorsed by a podcast host is an excellent way to raise awareness of your business and start bringing new people into your sales and marketing funnel.
Advertising on podcasts is a rapidly growing area for all digital marketing and the holy grail of podcast adverts is to have your ad copy in the podcast read by the host. A podcaster with a existing and growing audience has already developed some trust with their listeners and in-show reads are far more likely to be listened to.
My show Working Hours has recently passed 250 downloads and 150 unique listeners and it is continuing to grow at a steady pace, with every episode reaching more people than the last! That’s why I want to offer Leeds based start-ups the chance to advertise on my podcast at a introductory rate now. This show and its episodes are intended to be listened to on an evergreen basis so any ad reads in the episodes will continue to be heard by prospective clients well into the future. As awareness grows of the podcast and more people come to listen (and then begin to listen to previous episodes too) your ad read will still be there for them to hear and find out about you and your products.
Okay, so how much?
I’m offering an introductory rate to Leeds based start ups of £75 for in-episode ad reads*!
And if you book any one of these introductory £75 slots you will also be get 25% off your next podcast ad read! So your next ad will not only reach more people straight away it will also be cheaper!
This offer will run over the next episodes of Working Hours up until episode 40 and you can book slots in advance. To book a slot email firstname.lastname@example.org with the subject 75 or use the contact page on this website
*The read will be on one episode. If you would like to buy more than one slot or you would like to discuss the possibility of sponsorship please contact me to discuss. If you would like to create a podcast advert that can be used across a number of different podcasts please contact me to discuss.
Psst! Alternatively, you could guest on Working Hours for free and then have a whole episode to discuss your business!! To be on Working Hours email email@example.com or use the contact sheet to send me some details of your work and some suggestions about your availability.