Posted on June 17, 2021
If, like me, you are a Leeds start-up company then you know that creating awareness of you and your business isn’t easy. Advertising is expensive, social media is time consuming and cold calling and mail outs take both time and money. The dream is an evergreen ad that creates awareness of your brand, that you pay for once and that won’t disappear after a short amount of time. That’s why advertising on a podcast, a format that can reach large audiences from one place, is so advantageous. Getting your business and product endorsed by a podcast host is an excellent way to raise awareness of your business and start bringing new people into your sales and marketing funnel.
Advertising on podcasts is a rapidly growing area for all digital marketing and the holy grail of podcast adverts is to have your ad copy in the podcast read by the host. A podcaster with a existing and growing audience has already developed some trust with their listeners and in-show reads are far more likely to be listened to.
My show Working Hours has recently passed 250 downloads and 150 unique listeners and it is continuing to grow at a steady pace, with every episode reaching more people than the last! That’s why I want to offer Leeds based start-ups the chance to advertise on my podcast at a introductory rate now. This show and its episodes are intended to be listened to on an evergreen basis so any ad reads in the episodes will continue to be heard by prospective clients well into the future. As awareness grows of the podcast and more people come to listen (and then begin to listen to previous episodes too) your ad read will still be there for them to hear and find out about you and your products.
Okay, so how much?
I’m offering an introductory rate to Leeds based start ups of £75 for in-episode ad reads*!
And if you book any one of these introductory £75 slots you will also be get 25% off your next podcast ad read! So your next ad will not only reach more people straight away it will also be cheaper!
This offer will run over the next episodes of Working Hours up until episode 40 and you can book slots in advance. To book a slot email firstname.lastname@example.org with the subject 75 or use the contact page on this website
*The read will be on one episode. If you would like to buy more than one slot or you would like to discuss the possibility of sponsorship please contact me to discuss. If you would like to create a podcast advert that can be used across a number of different podcasts please contact me to discuss.
Psst! Alternatively, you could guest on Working Hours for free and then have a whole episode to discuss your business!! To be on Working Hours email email@example.com or use the contact sheet to send me some details of your work and some suggestions about your availability.
Posted on May 20, 2021
So do your customers!
Western Studios makes radio and podcast advertisements, podcasts and commercial audio content for online spaces
My name is Simon Treen and I am a Leeds based podcaster. I want to help Leeds businesses to find their space in the podcasting and online audio content space.
- Imagine getting straight in to the ears and head of your customers and their network! Imagine them coming to you to hear it!
- Imagine your customers waking up excited to hear from your business!
- Imagine standing out from all your competitors!
- Broaden access to your brand and let more customers hear your website!
Why you need a presence in the podcast space
- Podcasts drive engagement and can generate new sales!
- More of your customers are finding podcasts every day!
- More of your customers are listening to a growing number of podcasts each week!
- Podcasts are a great, low cost ways to produce marketing content!
- Podcasts can be made as ever green branded content!
- Podcasts can be short – most podcasts are between just 20-40 minutes!
- Podcast are a fantastic way to get your business’s story across and to let your customers know everything you can do for them!
- Podcast are a great way to distinguish your brand from others and show off your expertise!
- Podcasts are intimate and personal – a really great way to build trust with your customers!
- You can hear you business’s name on Spotify for less than 100 quid!!!!
- Podcasts are fun!!!!!!!!!!!!!!!!!!!!!!!!!!
Need some support with podcast content? If you need it, I can give it.
Got an idea for a podcast but, don’t know where to start? Get in touch. That’s your start!
Work with a producer who will focus on getting your show made how you want it, for a price you can afford! #leedsmakeyourpodcast
All the benefits of NOT spending ages online training yourself on your own & all the benefits of having someone around to motive you, bounce ideas off and keeping you moving forward! #leedsmakeyourpodcast
Western Studios a local friend for Leeds podcasters and audio creators.
“Are you a #Leedsbusiness? Do you listen to podcasts? So do your customers! Western Studios makes radio and podcast advertisements, podcasts and commercial audio content for online spaces. Visit western-studios.com to find out more.”
Posted on May 12, 2021
Okay, quick update. The website is being redesigned, prices will be going up and there will be a number of new marketing initiatives that are going to being rolled out over the next year. There will be new campaigns for Working Hours to recruit guests, listeners and supporters for that show. There will be new campaigns to win work for the studio. There will be new equipment coming for the studio and continued development of the studio space. There will be more video content coming and I am also looking into live streaming.
So keep an eye on this space as Leeds looks to open up and level up in 2021.! Personally I am very much looking forward to being able to do both.
Posted on April 15, 2021
Episode 13 now available – Help me in my mission
Work is Giving – Working Hours
Help me in my mission to find 1000 Loiners over this decade and ask them the 2nd question everybody asks me – what do you do?
Episode 13 was published on Monday and is already the most popular episode (so far). In this episode I speak to a Loiner based in Manchester and working as a freelance TV researcher.
Support this show:
- Help me improve my production quality
- Advertise the project in Leeds to Loiners
- Help me find new listeners and guests
For just a pound a month you’ll get exclusive bonus episodes and material as you help me to find new Loiners – more potential guests, listeners and subscribers. If you are from outside Leeds and you find the show interesting and would also like to hear more of it, then you too can support this show for £5 a month. (Consider it a tourist tax – it’s unfair but, you can also cheat it.)
The 2020s is a pivotal decade for our species and our home. So, I want to interview 1000 people from my home over this decade to record their thoughts and feelings around “WORK” and I want to show how their opinions change over this time; along with their ways of working and the sorts of work they are doing.
#tellmeaboutitleeds Leeds, what do you do? #bemyguestleeds Leeds, be on Working Hours #workinghoursleeds get in touch to be on the show #helpmyquestleeds support the shows historic civic mission.
Posted on April 12, 2021
Please excuse the website. I’m working on the next version but it may take me some time. In the meantime please email firstname.lastname@example.org for any podcast production enquiries and follow Western-Studios on LinkedIn, Instagram and Twitter for news about Working Hours and other Western Studios, Leeds Ltd productions. Thanks!
Posted on April 7, 2021
Spring clean for websites in West Riding! It’s time to refresh this thing again! To redevelop. To regenerate. Hopefully for something much fresher better and bolder. I can’t give you a date for this yet but it’s in the works.
Posted on March 29, 2021
I have a locked script for Season 1 of Doorways and it’s good! Well, I like it. I have begun pre-production so if you’re a voice actor, sound effects guru or musician reading this and you’re interested in getting involved in a creative endeavour during some downtime then give me a shout asap. Unfortunately, we have no budget so we’re putting this show together with love and favours. I can tell you one thing about the show though; the plan is to make the show completely open source. What does that mean? Well, we will be releasing all the files, scripts, voice, music, and FX for anyone to play around with after it’s done. It’s sort of a fan fiction project to start with so both the writer and I feel that this is the appropriate approach for this project and more importantly think that it could be really great to see what other people can make out of the same building blocks that we used.
I need to sit down and write myself actually, there’s two more shows of my own that I want to produce in the near term but they do need at least some scripting. I so can’t be bothered with writing right now. I will, I’ll get down to it and I do need to do it sooner rather than later. These two shows, like everything so far, are in part to build up a portfolio of work for my potential clients to engage with (and to hopefully generate some revenue for themselves too). I want these shows to be both business and to create business.
I’ll also be doing some fiction writing for the forthcoming show Muck 4 Brass. Here again this is something I have to do in part for lack of a better option. Like with Working Hours it’s easier for someone to understand something when it actually exists.
This is why the best thing to do about your podcast idea is to just make it! Don’t know where to start? Well, you already have if you’re reading this, now take that next step, get in touch with me and let’s make your podcast.
Posted on March 22, 2021
Volume 2: 2021 of Working Hours is well underway and I’m hoping to post episode 1 before the end of the month. I only have 6 interviews in the bag at the moment, so I may have to publish the podcast irregularly this year as it might take me quite awhile to secure any new guests. 😦 If you are reading this and you are in Leeds or from Leeds and you have an opinion about work and you’re up for being on a podcast then go to my contact page right now, cheers!
I have a 50/50 gender balance in interviews and episodes so far but all my guests have been white and of similar-ish class. I know this is in no way representative of Leeds or Loiners or of a city the size and means of Leeds in the 21st century. Even though I am only a few episodes in I DO NOT want this year to again be represented just by a narrow sample. I need everyone from every community and background in Leeds. Obviously, if I have the interviews I’ll publish them. So, right now I’m more than happy to be inundated with guest offers. I need you Leeds. I don’t care if you listen to or like the show (in fact that’s probably better) I just need to hear from everyday people in everyday roles and to capture as much of the conformity and diversity, the general and particular that makes all that up.
I am very eager to hear and learn from you. What is work to you? What is it for? Where is it going? Why do you do it? What do you do? What have you done? What would you rather be doing?
I have a lot of aims with this podcast. I want to use it to meet people, I want interrogate my ideas and perceptions about work and working and I want to challenge my listeners ideas too. I want to create a broader discussion about work. I want to us to really think about what that idea means right now. I want us to examine where those ideas come from and where they lead us.
At this stage in the process I can’t currently speak or write about “work” with any authority outside of my own ideas and experiences but, as this project progresses (and it is a project, a historical and ethnographic one) as the dialogue broadens and our knowledge expands around this subject I’m hoping to glean valuable insights and ideally have some influence on how “work” is performed and thought of in future. That is not to say that capturing the present moment is any less important. The present, before it becomes past, is a valuable resource. The past is arguably our greatest resource.
I really think this is a valuable endeavour at a critical time. I mean, what a time to start doing this!! “Yeah, works going to change” I thought, “we’ll have to work differently in the future” I thought. “It’ll be interesting to capture some of that change” I thought, “the 2020s are going to be a key time and only see an acceleration of all the madness that we have seen accelerating since the start of this terrible century” I thought. Then 2020 started and I thought, “well, I can’t even do that anymore”. But, I was wrong and daft for there was video phone with pretty decent quality.
I also think that if the worst should happen then at least I’ll have chatted to some interesting characters in and from my home town and that’s not a bad thing. I have it all planned out, see! Meticulous! Flawless! Well, except the no money, no guests, no listeners thing – BUT EVERYTHING ELSE IS PERFECT! (I’m not stressed, you’re stressed!)
Oh! Yes, while I remember. I need feedback about everything – tone, music, aesthetic – the whole thing! I have no real idea how this is coming across to anyone. So, yeah. That would be good – unless it’s all bad and then that would be bad. Obviously.
Simon Treen, host, editor, creator and producer of Working Hours podcast.
Posted on February 2, 2021
WORKING HOURS Volume 2: 2021
So, these constant in/out lockdowns are very detrimental to me with regards to getting stuff done quickly. I am still working on the show notes and timecodes for Volume 1 of Working Hours and I have now started interviewing guests for Volume 2. I am hoping to get a lot more episodes out this year – I do want to hit 100 guests a year for this show but, I am still a good way off from getting to that many yet. Working Hours is showing steady growth but fortunately the current low numbers allow me to experiment, think and identify what I think are mistakes with the 1st volume.
New Shows for 2021
I’m working with a writer on developing what looks like it will be Western Studio’s 1st dramatic podcast. That’s coming along nicely and I am currently hoping to get that show out in spring or summer this year. I have another couple of podcasts that are in the early stages of development, one will be a film based show and the other a political one. Finally, there’s Muck 4 Brass, a new show that I have great hopes for but, I need to nail down a few more ideas around this one before I really tell you anymore about it.
I continue to be on the lookout for new Leeds based collaborators, clients, audiences, customers and patrons. (As well as guests for Working Hours – email email@example.com if you’d like to be on the show.) I would really love to hear from you if:
- You would like to get some content creation off the ground but you’re not really sure where to start with it
- You are a voice actor looking for working experiences and material for your voice reel
- You are a writer looking to have your work made
- You are a musician looking for new avenues to promote your work
- You are a sound FX genius in waiting – the next Ben Burtt, if only someone would give you a chance!
If you are any of the above then do please drop me a line at firstname.lastname@example.org to discuss ways in which we might collaborate to mutually beneficial ends.
The business still needs to cover its costs and show a profit. I have yet to receive any donations or patrons for the initial show (I believe these will come once series 2 starts and there is more content for patrons to actually shill out for). I am not currently working with any clients and have not, as yet, put out any other shows. I have started to put out more social media content specifically designed to attract podcast clients alongside my regular posts promoting Working Hours.
Once I have started to generate revenue and my overheads are covered any remaining funds will be immediately invested back in to the business. There is still a lot of equipment that I would like to get so that I can expand my offer to clients further. I am also planning on running some larger paid ad campaigns, if and when I can get hold of the funds.
I am excited about this year and who and what it will bring to the business. I am looking forward to getting to the point of getting (hopefully) positive feedback and constructive criticism for Working Hours. I look forward to getting our 1st Patreon supporter in the next few months and to getting our 1000th one shortly after that! I look forward to all my coming shows this year and to maybe even helping you to make your podcast.